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UI UX Design Gurgaon India

What is UX design?

We speak of UX design to define the design of the user experience. By "design," we mean mainly the "conception" of the user experience rather than the visual creation. UX design focuses on improving user satisfaction and providing them with a pleasant and easy to use interface. In simple words, UX is how a person feels when interacting with your website.

What is UI design?

UI design is integrated into the UX design process. UI design is located in the implementation phase. This is the component where the UX designers' ideas and prototypes come to life. User Interface [UI] is the design aspect which focuses on how the elements should appear on the screen like their size, color, alignment, etc with the focus on the user behavior.

There are core components of UI/UX design, which are as follows:

Visual Design

Visual Design is not only about selecting the best images, colors, icons, fonts, but also identifying the appearance of the application impacts the interaction of its users.


Wireframing is about creating a sample of the application to test the features, look and usability of the application before it is actually launched. It is a cheap way to test functionality and evaluate if the application serves the purpose.

Interaction Design

This interaction includes various elements such as aesthetics, color, font, icons, images, motion, sound, space, graphics, etc.

Usability Testing

We present well-tested UI/UX designs which have been validated by the real-life users from the target industry using reliable testing tools.

Front-End Development

Our team comprises of skilled front-end developers who are capable of creating pixel-perfect, responsive front-end solutions.

Frequently Asked Questions - FAQs

User Experience Design is the process of designing for satisfaction and delight by improving the customer’s experience when interacting with products, services and features. As a result, the UX profession has a focus on human-centred digital experiences.

User Interface Design is the human-centred process that is taken to create the aesthetic experience of a digital product. This includes all of the design elements a user will see on screen: fonts, colour schemes, animations, imagery and buttons.

UI designers determine the visual elements (e.g. menus, buttons, icons, etc.) used to interact with a product or service. UX designers control a user's overall experience of a product or service, such as an app or multi-step form.

UX and UI design are often used interchangeably, but they are two different career paths. However, UX design is focused more on the user’s journey and solving his problem. On the other hand, UI is focused on a product’s tangible elements — how its surfaces look and function in order to complete the task.

Figma: Figma is browser-based and can take designs up to dynamic prototype or mock-up level, with usability testing and handover to developers capabilities

Sketch: Sketch allows for universal changes through a symbols library, layer styles, or text styles, and is known for its resizing and alignment features. Sketch a very popular Mac based UX and UI design tool

Adobe XD: often the go-to UX tool for designers who are used to Adobe Creative Cloud products and interfaces. It allows for real-time collaboration, plus interactions and other dynamic elements for integration into prototypes or mockups.